· UX / UI & CRO
UX, UI & conversion optimisation for ecommerce that needs to grow.
What we improve (and why it converts).
CRO isn’t guesswork. We identify the bottlenecks, implement improvements, and measure impact - with a focus on the pages that drive revenue.
Navigation, IA & category UX
Help customers find the right product faster - especially on mobile.
Category structures, filters and sorting
Search UX and “no results” recovery
Breadcrumbs and internal linking for SEO
Product pages that drive add-to-cart
Make buying decisions easy, with the right information in the right order.
Better product hierarchy (title, price, trust, variants)
Clear shipping/returns messaging at decision time
Cross-sell/upsell blocks that don’t annoy customers
Checkout & cart friction removal
Reduce abandonment by removing hesitation and unnecessary steps.
Cart and checkout layout optimisation
Trust signals, payment clarity, error-state UX
Guest checkout and address/validation improvements
Performance-led UX (speed is CRO)
Slow pages lose revenue. We treat performance as a UX feature.
Core Web Vitals and mobile speed improvements
Image strategy and template weight reduction
Theme/component clean-up to reduce bloat
How we run CRO without the fluff.
You don’t need endless workshops. You need a tight feedback loop: diagnose → improve → measure → repeat.
1
Audit & prioritise
Analytics, funnel drop-offs, heatmaps/session recordings, SEO pages and customer journey review.
2
Design improvements
Wireframes/UI updates focused on the highest-leverage templates (PLP, PDP, cart, checkout).
3
Implement & QA
We implement changes safely across devices and browsers, and ensure tracking still works.
4
Measure & iterate
Track impact on conversion, revenue per visitor, add-to-cart, checkout completion and SEO visibility
Platforms & tools we work with.
We apply UX, UI and CRO improvements across modern ecommerce platforms, using real behavioural data - not opinions.
Ecommerce platforms
- Magento (Open Source & Adobe Commerce)
- Shopify & Shopify Plus
- Neto
- WooCommerce
- Custom headless & React frontends
Analytics & CRO tooling
- Google Analytics & GA4 configuration
- Google Tag Manager & event tracking
- Heatmaps & session recording tools
- Search Console & SEO performance analysis
- Custom event & funnel measurement
SEO and AI-ready UX structure.
Modern discovery isn’t just Google rankings - it’s clean structured data and content architecture that AI tools can understand and surface.
Template + content structure that ranks
- Clean headings and hierarchy (H1/H2/H3)
- Internal linking that supports collections and guides
- FAQ blocks and buyer guides where they matter
Structured data done properly
- Supplier availability changes reflected quickly on the website
- Consistent product attributes and metadata
- Cleaner data for AI assistants and future search
Ongoing UX/CRO support (hourly or retainer).
CRO works best as a rhythm — not a one-off redesign. We offer retainers for ongoing improvements or hourly support for specific upgrades.
Great for retainers
- Monthly conversion improvements
- New landing pages for campaigns
- Incremental checkout optimisation
- Ongoing SEO template improvements
Great for hourly work
- UX audits and recommendations
- Product page template upgrades
- Mobile nav and filter fixes
- Tracking/analytics cleanup & events
UX / CRO FAQs.
Quick answers to the questions store owners ask before investing in CRO.
Do you run A/B tests?
We can, depending on your platform and traffic. Where A/B testing isn’t practical, we run structured “before/after” measurement on key KPIs and release changes in controlled increments.
What results should we expect?
Results depend on traffic, product-market fit, and current UX quality. Typical wins are higher add-to-cart, lower abandonment, improved mobile conversion and better revenue per visitor.
Can you work with our existing theme/build?
Yes. We often improve existing themes and templates first — then recommend a rebuild only if technical debt or performance issues make it the smarter path.
Does CRO help SEO and AI discovery?
Yes. Cleaner templates, structured data, faster pages, and better content hierarchy improve both rankings and how AI tools interpret and surface your products and content.
Want more revenue from the traffic you already have?
We’ll identify what’s holding conversion back and give you a clear, prioritised plan - then implement improvements that compound over time.