· WHOLESALE · B2B DISTRIBUTION
Wholesale systems that keep up with how you actually sell.
Tiered and contract pricing that matches real agreements, not just “RRP and a discount”.
Multi-warehouse stock, backorders and pre-orders handled intentionally.
Sales reps, customer service and B2B portals all working off the same data.
Reporting that shows margin, performance and service levels by customer, region and channel.
WHERE THIS FITS
When customers, reps and warehousesall see different numbers .
From “organised chaos” to a wholesale engine you can scale.
Most wholesale operations grow faster than their systems. We work on the “boring” but critical layers – pricing, stock, ordering, fulfilment and credit - so you can handle more volume and complexity with less stress.
Pricing, terms & agreements
Put structure around how you price and sell to different customers, without losing flexibility:
Customer groups, price lists and contract pricing by SKU or category.
Volume breaks, promotional pricing and incentives you can actually report on.
Region, channel or rep-specific pricing rules – with guardrails.
Clean handoff from quotes to orders to invoices.
Stock, warehouses & fulfilment
Align what sales promise with what warehouses can actually ship:
Multi-warehouse and 3PL stock visibility in one system.
Clear available-to-promise (ATP) logic for reps and customer service.
Wave picking, routing and packing built around your footprint.
Freight rules for carrier, service and surcharge selection.
Orders from every channel
Make sure orders land in one place with clear status - regardless of how customers place them:
Orders from reps, phone/email, B2B portals and marketplaces into one queue.
Validation rules for MOQs, pack sizes, min value and credit limits.
Backorder and pre-order logic that customers and internal teams can see.
Order workflows tailored for “ship complete” vs “partial fulfilment”.
Margin, rebates & performance
Make sure growth isn’t invisible margin erosion:
Gross margin tracking by customer, product, rep and region.
Rebate, commission and incentive schemes that actually reconcile.
Fill rate, on-time delivery and backorder metrics for service levels.
Simple reporting packs for leadership, sales and ops.
Wholesale building blocks we put underneath Odoo.
The goal isn’t just “implementing an ERP”. It’s building the right flows for how your wholesale business buys, sells, stocks and ships - then letting tools like Odoo enforce and automate that reality.
Wholesale flows & components
Product, price & customer master data in one place
Customer group, region and channel structures
Credit limits, payment terms & risk settings
Quote, order and contract history per account
Multi-warehouse & 3PL stock with ATP logic
Backorder, pre-order & allocation rules
Purchase planning based on demand & lead times
Returns, exchanges and warranty flows across channeContainer, inbound and landed cost tracking
B2B ordering portals integrated with Odoo
Rep tools (on the road) that sync properly
Marketplace & EDI flows where needed
Freight, label and tracking integrations
Margin, volume & mix reporting by segment
Rebate, commission & incentive calculations
Service-level metrics: fill rate & on-time delivery
Audit trails for pricing, credit & overrides
A wholesale-specific approach to projects.
Wholesale has its own weirdness: MOQs, containers, backorders, reps and complex pricing. Our process is built for that - not for generic “ERP in a box” rollouts that ignore how you really trade.
1
Commercial & operational discovery
We map how you currently price, sell, buy and fulfil – including edge cases like key customers, special deals, export, consignment and 3PL arrangements.
2
Blueprint & data model
We design how customers, products, warehouses, prices and orders should be represented in Odoo - and how other systems (portals, finance, BI) will plug in.
3
Pilot customers, reps &warehouses
We run pilots with a subset of customers, reps and one or two warehouses, tuning flows for speed, accuracy and usability before broader rollout.
4
Rollout & continuous optimisation
We roll out in waves, tighten data quality and expand into more advanced reporting, portals and automation once the core is humming.
We already have an ERP – can you just fix the gaps?
Sometimes. We can stabilise parts of your current stack with integrations, process changes or better reporting. In other cases, it’s cleaner to move core wholesale flows into Odoo and use your existing system for finance only.
Do you build B2B ordering portals?
Yes. We can implement Odoo’s own portal capabilities or integrate with third-party B2B storefronts and marketplaces – always with Odoo as the source of truth for stock, pricing and orders.
How do you handle complex pricing and rebates?
We start by making the commercial rules explicit (even if they’re currently in people’s heads), then design price lists, discount logic and rebate structures that can be implemented in Odoo and reported on cleanly.
What if we import containers and deal with long lead times?
That’s common. We design purchasing, inbound and planning processes - including container-level tracking, landed cost allocation and pre-selling rules – so sales and supply are working from the same picture.
Ready to turn wholesale chaos into a system you can grow on?
If you’re juggling spreadsheets, shared inboxes and multiple systems just to keep orders moving, we can help you design and implement a wholesale stack - with Odoo at the centre - that supports growth without burning out your team.
