Magnifying glass zooming in on a person above a graph and virtual computer screen showing the Bing search engine.

Reach a New Audience Ready to Buy

Bing Ads Management

Microsoft Advertising works across three different platforms – Bing, Yahoo and AOL. And while these platforms may not have the same reach as Google Adwords, the opportunity to have your business’ advertisement displayed across all three will certainly increase your overall online presence and deliver the desired results.

There are several great reasons why you would want to advertise your business on Bing as well as Google. 70% of Bing users are over the age of 35, are earning more than the average Google user, and are more likely to engage with your ad. The average cost per click for Bing Ads is also less than that of Google Ads, meaning your business has a strong chance of getting a better return on investment when choosing to advertise on these platforms.

The numbers simply do not lie:

  • 34% of the search engine global market share for desktops belongs to Bing
  • Advertising on Bing, Yahoo, and AOL reaches a combined 63 million searches
  • There are over 5 billion monthly searches on Bing

Just because it’s in second place, doesn’t mean that there isn’t immense value to be found in Bing Ads. As far as paid advertising platforms go, Bing Ads offers all the same benefits as Google Ads, while matching your business with a more engaged audience and having to contend with less competition.

However, to get the most from Bing Ads, you will need to partner with a specialist agency who will take your paid advertising to a whole new level. One Click Media is that agency for you.

The Australian Bing Ads campaign process shows with pictures of a computer, megaphone, charts, a magnifying glass, target, and the Bing logo.

Getting the Most out of Bing Ads

One Click Media helps Australian businesses achieve the best results in their Microsoft Advertising campaigns. Our services help you establish or optimise your account, create engaging campaigns, and measure your results to determine what is working and what can be improved to find the most success.

Bing Ads Account Migration

While Google Ads and Microsoft Advertising aren’t one-for-one in likeness, One Click Media can still handle migrating your account over while filling in all the gaps. This way, you will have a head start on your Microsoft advertising account so you can begin showcasing your business on Bing, Yahoo, and AOL in no time. One Click Media will conduct all the necessary research to determine the specific audience targeting features of Microsoft Advertising so you are matching the right customers to your ads.

Bing Ads Research

One Click Media conducts comprehensive research to help us define your target audience, what your competitors are doing, and what we can do to make your advertising campaign stick out. From determining the best keywords to target to assessing the approach of other businesses in your industry, we cut no corners in giving your business that special edge needed to succeed.

Finding the Best Approach

Alongside carrying out keyword research for your Microsoft Advertising campaign, we also help you find the best budget that works for your business. This will change depending on what you are looking to gain from your campaign, how crowded your particular industry is on Bing, and how much financial input you are willing to spend. The good news is that the budget can be as flexible as needed, meaning you don’t have to stress over being locked into a figure once you kick off the campaign. We can adapt and adjust as required.

Creating and Maintaining Effective Bing Ads Campaigns

Now that we have all the research and bidding management tools in place, we can create an effective campaign on Microsoft Advertising that will speak to your target audience. Our team tests out various ad copy and design approaches to find the strategy that best represents your brand. Once we have launched your campaign across Bing, Yahoo, and AOL, we continually update and tweak our strategy to ensure your business is achieving the best results possible.

Measuring and Reporting Results

One Click Media provides businesses with tailored reporting on their Bing Ads campaigns that focus on the specific metrics that are important to them. With every client wanting something different from their Bing Ads experience, we make sure to provide them with the data and insights they need to make an informed judgement about the effectiveness of their campaign.

Australian Bing Ads marketer standing in front of a laptop showing analytics that is surrounded by dollar coins.

An Australian Paid Advertising Expert

At One Click Media, we live and breathe paid advertising. We are dedicated to helping Australian businesses grow their online presence across the internet’s largest platforms. This includes the Microsoft-owned Bing, Yahoo, and AOL, all of which we possess a deep understanding of to help our clients cut through the competition and reach their desired audience through effective advertising campaigns.

Our experienced team are familiar with the platform, meaning we have the skills and knowledge to help along every step of the way – from account setup through to reporting. We pride ourselves on keeping promises and never leaving a job half-completed. You can count on us for being a reliable and professional agency who will exceed your expectations with our Microsoft Advertising campaigns.

Choose One Click Media as Your Bing Ads Specialists

One Click Media partners with your business to grow your online presence with effective paid advertising services across Bing, Yahoo, and AOL. Contact our friendly team today on 1300 082 520 to find out more!