Incorporate Chat Software
There is nothing more frustrating than visiting a website and not being able to find an answer to a question. Confused and frustrated customers often won’t think twice about leaving your website and going somewhere else if they can’t find the answer they are looking for.
One solution to this problem is writing a list of FAQs on your various product/service pages that provide detailed answers to common questions your visitors may have. However, FAQs are always going to be limited to only addressing the questions they explicitly set out to answer, and there is no way you can write a response to every possible question that your visitors may have.
This is why you should install live chat software or chat bots to your e-commerce website. Both options allow your customers to ask more bespoke questions and ensure that they always have an avenue to submit a query before their frustration takes them away from your site.
Live chat software allows your customers to speak directly to another human, allowing for an organic conversation to guide the customer towards the solution they have been seeking. However, live chat software is incredibly resource and time heavy for your team, and may not be possible if you run a smaller business.
Chatbots are a great alternative in such cases. They lack the human touch that live chat software offers, but are available 24/7, can still provide a diverse range of responses, and can always pass on complex questions to members of your team.