The Importance of Schema Markup
Schema markup is an important element of technical SEO. It is the special language used by all search engines to understand and categorise the content on your pages. It is sometimes also called structured data, and works across all major search engines, including Google, Bing, and Yahoo. It is a form of code, or semantic vocabulary, that helps these search engines gain a better understanding of your pages’ content, so that it can match them to relevant search terms.
For e-commerce businesses, schema markup plays an important role in your website’s foundation. Every page in your website needs to be appropriately marked up with structured data to provide search engines with the relevant information needed to get the right people visiting your site.
As advanced as search engines like Google are at reading the purpose of a web page, they still have limited comprehension skills compared to humans. While any one of us would easily be able to identify a product page by its copy, its images, it’s branding, or its formatting, these elements aren’t noticeably obvious to search engines.
This is why schema markup is so important for your website’s ranking performance. It talks in a language that Google and other search engines understand, so that your website can be categorised appropriately. Taking the time to markup your pages will go a long way towards improving your ranking potential by optimising your site’s overall visibility.
We can help you with these critical foundations and technical seo. We have a web development team for all major platforms that cant help you build out the correct schema markup for your website.
Google has free schema testing tools that you can use to see your current situation and where things need improving.
Official schema.org data can be found here