2. Better Manage Your Leads
Your Australian e-commerce business lives or dies by the sales it makes. However, things can quickly become messy if your lead management processes don’t easily allow for a streamlined pathway to turn that lead into a customer or client. Leads can quickly get left behind if you don’t stay on top of them, human error can cause you to mix up two different leads, and it isn’t always simple to determine which leads offer better potential than others.
Odoo’s lead management tools take the guesswork out of this process and create a better environment for the best leads to rise to the top.
For example, let’s say that you’re running a sports clothing and equipment store that regularly supplies your products to schools and clubs around the local area. Without Odoo, you would have to rely on your own management skills to organise and prioritise the different leads you have coming through. This may work for a short period of time, but with so many other responsibilities to take care of in your schedule, this essential part of the sales journey can soon become too complex to handle.
With Odoo, you have access to their fully-customisable contact forms which will automatically send any leads made on your website to your CRM. These contact forms can be tweaked or adjusted however you wish – allowing you to easily get leads to specify their order size and type, their location and contact details, as well as any other important information you need for the order.
Every time you get a lead, you now have the ability to rank it alongside any other leads you have received. This way, you can clearly lay out which leads you would like to target first. Plus, you can also automate different tasks for each lead depending on what stage of production they are up to. Your sports store now has the clarity and direction to handle multiple leads at once – greatly increasing your chances of transforming them into customers.